How Google’s BERT Update Will Affect SEO?

Google announced that it has been rolling out a new update called Bert.

What is BERT?

Bert stands for "Bidirectional Encoder Representations from Transformers". In simple words, Google has adjusted its algorithm to better understand natural language processing.

Example of Bert : Let’s say you search for “do estheticians stand a lot at work”…

Google used to previously match terms. For eg., their algorithm used to think “stand” is the same as “stand-alone”. Now it’s changed and they are understanding that the word “stand” has the context of physical demand.

As you can see from the before and after images, it’s clear that the new results are more relevant.

How Does Google’s BERT Affect SEO?

It is to understand that BERT analyzes search queries, not the content on any website page.  So, there’s not much you can do to optimize for BERT directly, it does means you should double-down on your efforts to create relevant, quality content.

As Google gets better at understanding natural language and eliciting the actual meaning & context behind its search queries, it will also get better at finding the pages that best fit those search queries. That means that poorly-written likely won’t fit the bill. 

How You Can Optimize for BERT?

Here are some simple strategies that can help you with Google’s BERT update, below are some pointers to always consider when you write your content :

- Avoid flowery, highfalutin, &unnecessary words.

- Be as straightforward and direct as possible.

- The content should contain useful information only that is helpful to you website's visitor.

- Be Specific with the keywords you target.

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